Salesforce+

A business streaming platform offering original content, live events, and industry insights to help professionals grow and succeed.

Building Salesforce+: a business streaming platform
As a Senior Product Designer, I worked with my team on Salesforce+. Our focus was to increase user sign-ups by testing three different landing page strategies and optimizing the sign-up flow. I designed the final landing page and sign-up flow based on insights from user testing and feedback.
The challenge

Salesforce+ was having low user sign-ups, with visitors hesitant to register without fully understanding the platform’s value. The challenge was to design a landing page and sign-up flow that conveyed the platform’s benefits while minimizing friction. Our team needed to explore gating strategies and simplify the sign-up process to encourage more users to join.

The solution

To increase sign-ups, we tested three strategies: Hard Gate (sign-up required), Soft Gate (trailers accessible), and Low Gate (timed content). Testing showed users preferred an approach that highlighted clear value and offered video previews. Using these insights, I designed a landing page featuring renowned CEOs, video previews, a benefits overview, and an optimized sign-up flow to reduce friction.

Hypothesis 1: Hard Gate
We designed a landing page that required users to sign up to access content on Salesforce+. By clearly showing the platform’s value and benefits upfront, we encouraged visitors to register and explore exclusive content.
Hypothesis 2: Soft Gate
We provided users access to trailers and content samples without requiring them to sign up, encouraging them to register for full access.
Hypothesis 3: Low Gate
We provided users with limited-time access to videos, restricting either the viewing duration or the number of episodes they could watch per day. This approach was designed to encourage users to sign up for full access.

After gathering insights from user testing and research, we refined the Salesforce+ landing page to improve clarity, credibility, and ease of use.

We started with a hero section featuring renowned CEOs, instantly showcasing value and inviting exploration. Content was organized into clear categories with video previews, allowing users to engage based on their interests.

A benefits section highlighted free, exclusive business content, while user testimonials built trust and validated the platform’s value, making new visitors feel confident about signing up.

To reduce friction, we redesigned the FAQ to address common questions and cost concerns, adding a clear call to action and a streamlined sign-up flow for an effortless joining process.

After analyzing user feedback, we redesigned the Salesforce+ sign-up flow to reduce friction and highlight value upfront.

We introduced a streamlined sign-up modal that highlights platform benefits, offering multiple sign-in options such as Salesforce, Google, Apple, or email. To enhance security and minimize interruptions, email verification now appears first, with an option to skip if desired.

Profile creation was simplified by merging name and password setup into a single step. We also added an optional progressive profile stage, allowing users to add job and industry details for personalization without extending the sign-up process.

Also, I adjusted the layout for mobile to maintain a consistent experience.

Exploring new social interactions on Salesforce+
As a separate concept project, we envisioned a future Salesforce+ app with a virtual “water cooler” for spontaneous, proximity-based conversations. Using avatars on a map, users could join rooms for group chats or live sessions, creating an interactive and immersive way to connect.
Role
  • Senior Product Designer
Team
  • Senior Product Designers
    Angela Liu,
    Vito Mansilla
  • Lead UX Strategist
    Anthony Lamont
  • Senior Producer
    Noah Edelstein
  • Creative Director
    Steve Mahn

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